Why is Trademark Registration Important?
If you want to make you business identity secure, have commercial advantage and market position, then it is important to register your trademark, which is the most cost effective and quick way of doing so. It is very important to secure your intellectual property rights using trademarks, but many business owners have not seen its importance. Registering your trademark gives you a lot of exclusives rights only applicable to you. Here are the many benefits of trademark registration.
The main benefit of trademark registration is exclusivity. Your business name or logo or your brand rights is protected with trademark registration. With a registered trademark you will official own your brand and nobody else can use it. You are also provided with unlimited protection from cases of misrepresentation and breach of intellectual property rights.
Trademark registration means that you are claiming trademark rights. You have an automatic right to sue anyone found to be violating your rights. You can seek legal action in a federal court against someone who uses your trademark without consent.
If you want to develop and make your business succeed then you need to promote your company brand at an early stage. If your brand is secured by trademark registration then you have a reliable legal foundation on which you can build the reputation of your business in the market place. With a trademark, you can create better brand awareness in all countries that the mark is registered in. Trademarks increases the lifespan of your business and increases your customer trust in your company.
The most important advantage of trademark registration is national-wide priority which provides extensive trademark protection and exclusive nationwide ownership of the trademark. Filing trademark application protects a priority date for the future security of your trademark. The date of first use of the mark in trade that provides you with nation-wide priority is a priority date.
Another benefit of trademark registration is the right to use the ‘R’ symbol which proves the registration and protection of your trademark You are privileged to use the R symbol upon trademark registration and you can be subject to legal action if the symbol is used inappropriately.
Another benefit of trademark registration is that you are given a level of control over your domain names and allows you to regulate similar URL registrations effectively. This improves your chance of abstaining from using similar world wide web domain name. It is still essential that you register your trademark even if you have a registered domain name and a business name.
All the advantages of trademark registration given above only show the importance of securing the name of your company’s brand.
If you want exclusive rights over your brand name and logo then it is about time that you have your trademark registered.